Typography 沙漠
康港設計 typo 差馳名中外。哩民 (laymen) 唔識尚且可以原諒，但自稱專業的，尤其主攻平面設計和設計教育工作者 (包括廣告及其他視藝)，如果 typo 爛兼莫視其重要性，這等同業餘充專業。
(真係講都講到口嗅) 評估一個平面設計者之水平高低，除觀其思考腦筋外，typo 功夫是否到家，成了關鍵。很很很可惜，優質的 typography 教育，在康港原來近乎絕跡 (就算偶有良師問世，學院和學生們都多輕視之)。難怪康港市容咁醜；難怪啲人唔知好 typo 為何物；難怪蛇果都已經係眾報業嘅臨摹對象。
最最最嘔血，莫過於「劣 typo 驅逐好 typo」之出現。啲友仔用慣 Microsoft Word 睇慣肉酸劣質嘢，畀啲好嘢佢時，反而叫你改番「好似 Word 咁樣」。苦口婆心好言諫之咩？！中毒深者就會駁斥道：「大家都睇慣咗係咁㗎啦。要知道普眾大眾唔似你咁受過設計訓練嘛！」媽的！咁你唔去搵「普眾大眾」幫你設計？！？！
講到 typo 咁大，其實，它只不過是平面設計中基本到無可再基本的基本知識。做好它，是設計者的本份，沒甚麼值得可誇的，正如做廚師要衞生一樣。奈何，你想做好基本咩，人們卻愛在蛇上添足。總之，唔錯唔 buy！
才子成日喺電台講康港社會漸漸膚淺化、愚昧化，我開頭都懷疑，但睇番啲人對「非大眾化 typo」嘅反應，真係唔到我唔信。
posted by 學子 @ 12:15 pm
26 comments
26 Comments:
layman...?才子...? 即係指緊乜水?? 我未聽過既???定係真係以往傳媒提及果個才子???喂佢照理無理由突然識得切雞架喎~?
趁學子開出個好topic，順手請問一個技術性問題 : 假設你在排一個中文(其實英文亦然)內容的版面，會分headline / sub-headline / etc的，計埋page index你會用上幾多種typeface?
我自己通常用一種...除非bold/regular/italic的分別太大造成過於統一...(又除非是在RGB上排MS細明體...)之所以想提出呢個問題，係因為身邊90%以上的中文排版都係headline一隻font，內文又另一隻完全唔罅間既font囉....(而，當中佔70%以上係直情另一個family...)甚至headline / sub-headline / sub-sub-headline / sub-sub-sub-headline....各自用一隻font......
學子在香港應該見得比我還多...大概能了解我的困惑吧...?
唔單只夾雜字款呢招，laymen (或偽專業) 更愛肆意應用字體大小和顔色㖭！郁一啲就「sub-head 唔該大一 point」，郁一啲就「呢度隔開少少」，郁一啲就「呢隻字幫我 bold 咗佢」，郁一啲就「呢段橙色吖唔該」... ... 完全隨心所欲，為所欲為！
呢度又重要，嗰度又要突出，到頭來花哩花碌咁，惡心非常。好好地一個清清𥇦𥇦齊齊整整嘅 layout，畀佢哋搞到成本印藝學會月刊咁！！！
i love this topic
敢問"Microsoft Word 睇慣肉酸劣質嘢"既劣質野係邊Ｄ？小弟無知，可能中左毒都唔知....
又有種說法，好的typography是視而不見的，糟的卻會招人顯眼。
另，typo在英文世界中泛指錯別字，而非typography的縮寫，師兄小心。
睇見依個topic好想喊。
睇完你張圖重想喊，因為我真係試100%事件。講又無用，點搞？
唯有咁諗...
耶穌話，不要對豬散真珠。
Ray，若對 typography 有興趣，不妨參閱有關書籍。《A Type Primer》by John Kane，與較老的《The Thames and Hudson Manual of Typography》by Ruari McLean，都係不錯的入門讀物。對基本的略為了解後，便不難發覺 Word (尤其在PC上) 有很多 default settings 和「建議」都是與正確文字處理有出入的，例如：Indent bullets，Heading1,2,3 的大小粗幼預設等。
再者，Word (其實亦指電腦)實在太方便了，用家可以隨時唔經大腦地作出任何設計上的決定。又例如：想 Bold，哩民多選擇 click 一 click「B(Bold)按紐」便算，但略有 typography 常識的，會選擇該字款 family 內的粗體字款，宜非 click「B按紐」，如 Helvetica 中的 Helvetica Bold。
蘋果電腦 (Mac) 之出現，多少因為 Steve Jobs 後生時副修了堂 typography 而得到啟發。這背景或多或少反映了 Microsoft 產品的先天缺陷吧。
{{ : )
京，你說的是，但奇就奇在，好 typography 在 laymen 眼裏竟然是多麼的招人顯眼；相反，若跟足 Word 風格做，佢哋才覺順眼自然。這亦應驗了 Paul 老的一句名言：「The Public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.—Paul Rand」
(謝謝就「typo」一詞的提醒！)
大6果，別哭。耶穌愛您。:)
「好似 Word 咁樣」<---如果有人同我咁講，我真係會喊，但睇完你張圖，我笑鳥。
就算冇 exactly 要求「好似 Word 咁樣」，但骨子裏每個改動好明顯地朝向「Work style」進發囉。絕對唔知個「醜」字點寫。
我係一個設計門外漢
請問有冇一d 教typo 書或者網頁可以介紹呢?
多謝哂
Five Simple Steps to Better Typography.
http://www.markboulton.co.uk/journal/comments/five_simple_steps_to_better_typography/
至於書，上面講了。
我最鍾意睇書！多謝學子介紹～～～
絕對同意京的說法，好的typo...graphy係好少人會彈既，反而差既....就應該係好多人會睇唔順眼。（但係有好多client, 連好壞都未識分！）
Ray，齋睇書唔夠，要落手落腳自己排先得，正如昔日
執字粒既師傅對字型同spacing既敏感度比用
Mecanorma/Letraset刮字既高，用刮字既又肯定比
齋用Word既電腦一族高...
個人最憎Word響typography方面既features係：
．Default用single、1.5 lines、double黎設定行距，
個floating palette居然無得揀point size既行距值，
一定要通過Format Menu > Paragraph... 進入對話窗
先至set到... 氣頂！（AI既120% default都唔好得
幾多，但係人地個Type palette可以俾你即時改到）
．Automatic bulleted lists同埋Automatic numbered
lists，自把自為將唔應該indent既野都indent埋
學子，以上呢段comment故意用hanging bullet
points，滿意未？（閣下個browser請用正常既字體
大細）
就對劣 typography 的容忍與捍衛，有理由相信，康港人的而且確比其他人類擁有更強頑的適應能力！
真係值得驕傲。
(感謝 ablogaday 婆心示範！)
如果上述兩本入門書未夠喉的話，呢位仁兄個 website 有更多好嘢介紹... ...
http://www.keithtam.net/books.html
> 媽的！咁你唔去搵「普眾大眾」幫你設計？！？！
你終於知道香港人是當設計只是
普通文職工作！！
他們真係覺得設計師 = 文員，
聽腦細怎樣怎樣排版，交出完成檔案。
這就是香港人心目中設計師的工作。
你忘記了那個選舉傳單的post?
http://kamingsays.blogspot.com/2008/09/mini-me.html
呀！學子咁講好似話我響上邊篇 comment 度示範緊乜野係「劣 typography」...
（今次學埋你英文頭尾加個 space。）
ablogaday, 睇完我係一定會落手練習下既！公司咁多野排，有排我玩～
多謝ablogaday既示範！
話時話，每次我用親word既bullet, 幾乎每個bullet既indent同spacing都有野睇唔順眼要改，好...煩！
仲有某Ｄ page setting係會影響全篇行距，攪到要乜就無乜，production efficiency插水...
Even we are not talking about English Typography, see how we treated the Chinese Typography (you can go to those Mini bus stop sign or go to see a HK Style cafe menu) is so much worst than what we have seen in the old days. Maybe we don't have any education on typography? Or our city just don't care about language/culture, but just figures?
goldiewhy : 相比於近年各大巴士公司的printed matter，小巴站果D算略為比較實用喇....
To goldiewhy:
> Maybe we don't have any education on
> typography?
Sure we do have education on typography in HK, only
1. like what 學子 borrowed from Paul Rand: 劣typo驅逐好typo 'cos it is supported by the Public.
2. most people prefer expressive typography over functional and detailed typography. The former leans towards the postmodern ideology and emphasizes on feelings and subjective indulgence, and so doesn't need too much rational analysis. The latter is a baby born from the rational Bauhaus tradition which emphasized function, critical and analytical thinking, and so are concerned with details like legibility and indentation. This also explains why books on typography found in the market can be divided into 2 types: the expressive ones are merely annuals / collections of typographic works which you can't really decode what were the criteria of qualifying the works as part of the selections to be included in these annuals. Besides, you can't really find much text explaining the design process behind the typographic works. Those recommended by 學子 are the latter, and so have a lot of text (that no young HK designers or design learners today like to read) explaining those theories and knowledge.
I can understand why students prefer expressive typography because this is their way of thinking from day one, and that's why they need to go to design schools to learn about the other side of typography. But I'm so disappointed to see that even design schools are ignoring the knowledge's origin and take just the expressive route and despise the functional and detail side of it.
睇完呢個post，幾慚愧
做左咁多年，已經忘記左正確typography係點
正如樓上各位高人話齋，你執得正，個客反而想要錯體版。仲有就係d job時間好趕，成日大改copy，索性睇落大概順眼就出貨了，慢慢典誤了赴印殺頭都似
一般客最好都係對齊justified，d字一舊長方形咁就perfect，中間有河流溫泉岩漿都無所謂
咩為之正統typography我覺得可以辯論既，因為大家學的少林功夫只係一套鬼佬約定俗成的習慣，大國勃起某些conventions真係可以唔同，某些劣幣未必真係咁劣，可惜無機會慢慢斟
正統typography 已經係小事，我覺得市面好多 ad 係違反人類眼球活動習慣及辨知能力
至少教d 客扶手電梯廣告唔好落五百字散文分開東南西北中發白幾段咁擺，已勝造七級浮屠
很感動。
我是一個視覺傳達系的學生。對字體學仍有一股熱誠。可惜身邊同學似乎視之如次等之物。認為圖象顏色特效會比字體重要。更甚是教師們亦視之為不重要的一環。可惜可惜。
希望整個設計環境會有更多聲音,更多人懂做一些值得欣賞的東西,以及更多人懂得去欣賞這些好東西。
見到各位咁有心嘅留言，我仲感動。
即使喺沙漠，都唔覺得太孤單！
始終相信，識一啲唔係人人都識嘅嘢，終有一日用得着。
{{ : )
Yep, I totally understand your resentment.
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