5.10.05

Stay hungry. Stay foolish.


正在寫一年回顧時,心散地瀏覽網頁,讀到貴公子轉載的一段 Steve Jobs 在 Stanford 本年度畢業典禮上的演說,忍不住要開個 blog 記錄下來。(欲聽 Jobs 真人發聲全文,可按此處。)
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.
好多時都有人會問或質疑:「為甚麼設計人硬係要用 Mac?貪佢靚?有型有款夠中產?Mac 機又貴,兼容性又低,啲 game 又出得慢!都唔知有乜咁好!係~!係比較靚仔囉!咁又如何?」其實,時至今日,可能的話,學子覺得左擁 Mac 右抱 PC,一享「齊機之福」當然最理想 (PC 一直都化算至極,雖然較醜,但用塊靚布擒住佢,保持散熱,應該都 OK。Mac 價格近年都已經十分 affordable 吧。)。不過,說實話,就算單用 PC 做設計都無傷大雅,特別是一些專業範疇,如建築,那些軟件確實以 PC 平台為主流,要二揀一,PC 優勢佔盡,有必需性。齋以價錢計,唔講美觀、態度,對學生哥、一些小型或業務與設計無甚關係的公司而言,Mac 真的比較遙遠。但是,但是,(即使有說 Steve Jobs 是一個不折不扣的推銷佬) Steve Jobs 以 art、美學、理想等價值觀和態度作 brand building 和推銷的技倆,確是令世界創作群體和西方中產階層 buy 晒佢!「太實用,太實際」反而令人生厭,俗不可耐,何況,Windows 真的很三四流貨色。試問將 Helvetica 抄襲過來變成 Arial 的 Bill Gates,能說出這樣動聽而富說服力的話來嗎?對首富們來說,「Great Typography」與「Profit」,很難連於一線吧?!
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do.
好的環境永遠是優質出品的其一保証,否則遠古孟母駛鬼三遷咩!生活環境、實質工作環境和虛擬工作環境,直接影響了創作人的創作原料來源。正所謂「Rubbish in, rubbish out.」何謂「美」?睇多啲靚嘢,品嘗多啲好嘢,自自然然感受得到。只要用本能去感受,不用人云亦云。
Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.
「You've got to find what you love.」活在「理想沙漠」(唔係理想酒店!) ,這實在頗天方夜譚,特別當很多同行已「但求有糧出,已心足」或「以客為尊,客高興即係我高興」時。不過,始終覺得「keep looking until you find it. Don't settle.」,係較 postive 的態度,雖然身處的不是「美」國,是中國。
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
自細被教以「模範生」為榜樣,常聽見「學吓隔離阿 B 女啦!人哋讀書幾叻呀!」「你畫緊乜嘢呀?都唔似嘅?」「邊有人頭髮係綠色㗎!」「識唔識畫叮噹啫?唔識?!唔係嘛?」「啲嘢未見過嘅~?得唔得㗎?出面街嗰啲唔係咁㗎喎!... ... research?唔夠嘅!都係攞啲 reference 參考吓好喎!」「外國啲 design 都唔係咁嘅~?」「唔『正常』啲,『大眾化』啲,啲人唔明㗎!」... ... ... ... 可能,世界上,冇人比我們有更多「活在別人思想下」的經驗。革命,也分「革命」同「反革命」,咁有冇「真真革命」同「反反革命」呢?

... ... ...

灰還灰。灰得嚟,正面啲!

{{ : )

圖片來自 Stanford Report

10 Comments:

At 5/10/05 9:08 am, Blogger ablogaday said...

我也在前個星期的Typography課用了他這篇speech作lecture的引言呢...

 
At 5/10/05 11:02 am, Blogger 觀。鳥。家。。果仔 said...

雖然我相信成敗論英雄,但那都是一支強心針。

 
At 5/10/05 12:04 pm, Blogger 朋友 said...

問題只是,我還能相信同堅持幾耐

 
At 5/10/05 8:11 pm, Blogger 學子 said...

ablogaday, 你啲學生真有福。類似內容嘅演說很難會出現在純拜金的社會中。「北望神州,下一世紀將會是我國強大的時候!青年才俊,應該與時並進,配合國情,把握創富商機,開拓祖國,為民族爭光!」... ... 有乜辦法唔攪到啲廿到尾三十出頭嘅「才俊」,個個變晒「中坑高幹 look」!

音果果,哈哈,所以撻朵,用 quotes,比無名小卒講一萬句好!真係好欽佩敢言嘅名人。

朋友仔,真係唔知,唯有盡堅持!不過,有時諗:如果他朝一日自己放棄了,都絕對要堅持一樣嘢 —— 就係 —— 唔好潑熱血青年冷水。

 
At 5/10/05 9:11 pm, Blogger ablogaday said...

對住班青年才進,又要鼓勵佢地、又要鬧醒佢地、又要谷佢地俾心機(淨係叫佢地學好D英文已經要花唔少唇舌,你都鬧過啦!)、又要唔好潑佢地水... 幾蝦人喎!

 
At 6/10/05 1:04 am, Blogger AbsoluteVodkaCat said...

其實我都唔明...點解咁多同學都唔明英文既重要性. 有次叫個同學睇o下邊d邊d書, 佢竟然話, "英文黎咖喎, 我唔識咖." 我即時想, "xxxx, 查字典lor~"

 
At 6/10/05 3:13 am, Blogger 學子 said...

英文可怕之處來自根深蒂固的「local 思想」和對外語的陌生感。即是,由細到大都冇乜機會用外語,又少接觸本地以外的文化,根本無乜迫切性。外國動畫又無啦啦配上極 local 的口語,就細路都有啲理由,但成年人就好心 open 啲、豁達啲、謙虛啲、尊重啲,睇原汁原味版本啦!

唔識英文又唔駛死,又唔會搵唔到「設計課程」讀,又唔會搵唔到「設計工」做,加上又大把港式設計大屍唔識英文,更加完全無人諗過出埠發展事業。基本語文和外語,包括普遍的英語、國語或日語,一直以來都沒有好好地與藝術或設計等非傳統學科拉上關係,而且誤信及扭曲「一圖勝千字」或「我是用圖象說話」等反智思維,有乜法子呢?咪話英文,就算中文,甚至廣東話都危啦!

講開少少,講字幕。莫講話英語電視電影,就連港產片港劇都充滿字幕!(為了聽障人仕都可以接受,但需要全面地嗎?) 睇母語戲都要睇字幕?定我們的 listening 真是如此不濟?... ... 字幕,成為了畫面的一大醜怪部份了!

 
At 6/10/05 3:33 am, Blogger 學子 said...

其實,自己啲英門都非常油麻地,整個中學都維持喺低水平肥佬分數。睇得奇慢,寫得奇短,講得奇甩咳。但自從愛上西方設計藝術文化和態度之後,就自然地 (冇選擇地) 接觸多了英門。點啫?唔通等翻譯本、台灣書、二三手資料咩?學 software 時,都好難睇得明嗰啲所謂中譯本 manual 啦!更何況理論層面嘅知識呢?鬼叫華文設計典籍未夠多,又未夠班咩?冇法!

不過都好明康港個環境好難練好英門,係人都知「康港人笑康港人」呢的傳統吧。講得一口流利英門又會被譏笑,被冠以扮嘢之名 (自己都曾這樣賤格過!)。大家唔講,圍威喂就最舒服。

要跳出「理想沙漠」或「華人奴役式 OT」,除識見外,語文真是非常關鍵!

 
At 6/10/05 7:05 pm, Blogger 朋友 said...

莫講話英門,連中文都開始出事了,懶音越黎越普及,錯別字越黎越多,林夕幾年前被問及對新晉詞人有乜睇法,都話先吾講文法,連錯別字都越捉越多...
上「切雞了事谷」都可以捉到好多錯字錯用語~!

 
At 7/10/05 3:08 am, Anonymous Anonymous said...

整個中學都維持喺低水平肥佬分數。
↑學子老細... 求學不是求分數呀 !! xp~~
更何況... 就算個老師比高分你 , 你都會相信你既英文水平真係會 [達標]嗎 ??
(我被HKCEE 呃過幾次 , 已唔相信我就算 0係香港考到個英文 A , 都會識寫識講識讀識聽! )

上「切雞了事谷」都可以捉到好多錯字錯用語~!
↑朋友... 你真係唔明而家好多年青人 ~~
好多人覺得用同音字係一件好 [形] 既事來丫 XDDD~~
呢 d 就有所謂既 [共同語言] .
不過我自己就比較執著字寫得對錯 , 用字 0岩 唔 0岩 .
因為細細個覺得中文字好得意 , 每個字都有個故仔 .
好似 [肉] 字 , 聽中學老師講 ,
[肉]字 唔係寫兩個 [人] , 或者兩個 [入] ,
而係 [內] + [人] , 變成 [肉] 字 .
因為 [人] 體 [內] 就係肉 , 所以成為 [肉] 字 .
但呢 d 故仔只係偶然聽一兩次 , 之後老師就要講番課文內容了...
字 ? 對而家既人黎講 , [知道你講咩咪得囉 ! 洗咩理佢寫 / 講得 0岩 唔 0岩 0者?! ]

所以對於執著字型寫法既我黎講... 算吧啦....
(想當年小學毛筆書法次次拎 甲架 !!)

 

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