12.7.07

口水創意 2 之抄考?



看到這個:
英國出生的紐約攝影師 Philip Toledano 的 Hope and Fear
康港廣告商會 (4As) 的《省靚招牌五十年》

想起那個:
瑞士藝術家 Peter Fischli and David Weiss 的 The Way Things Go (Der Lauf der Dinge) (1987)。
Wieden+Kennedy (London) 的 Honda – The Cog (2003)。

剽竊、抄襲,永遠很難劃一條線將黑與白分清。相信大哥璋的《康港好相似設計》多年來已經把這點陳列得清清楚楚。直接照 dup,還是,經過思考有理有由地套用現在手法去重新演繹創意,有時,真的審死官。

跟朋友講起今次「4As 反省事件」,朋友提出了一個有趣的疑問:為甚麼審都唔駛審,re 都唔駛 research,人們便一口咬定佢哋 (港人) 抄人呢?我答:reputation 囉!「朵」,名聲,聲譽有多重要,不用多提。一次不忠百次不用,「朵」臭了,賣再多廣告也是枉然。雖則話康港人是集體失憶的一群,但不到兩年前 Loko Asia 泡製的「陳冠希康港 Levi’s vs Sean John」事件,仍歷歷在目,明目張膽程度簡直令人咋舌。要是蚊型公司機構有如斯所作所為,勉強都可以隻眼開隻眼閉。但自稱創意先行、賣品味賣設計、自居食腦一族,竟然如此低手不要臉,那未免太刁丟架了!做 job 有客戶壓力為交貨有時都情有可原。Promote 自己行業,做自己嘢,重要係金禧!都抄?!做商業創作,賣錢嘢有時欠缺創意,都可以賴環境賴市場;身為創作人,自己嘢都抄,絕不可以原諒!

在某部落格看到有人提出,究竟何謂「inspired by」何謂「plain copying」呢?我覺得這已經涉及到行業內的忠誠 (integrity) 問題。今時今日,無論抄得幾僻都好,要收風,數分鐘內可以傳遍半個地球。我打死不信那些剽竊者不知道 internet 的利害,他們又不是日日揭外國雜誌、上網搵 reference 呢。可怕之處在於,從媒體找 visual reference,再看圖度橋,把意念度身 fit 到 visual 上;或者相反,初部意念有了,獨欠耀眼視像,試圖從媒體找尋適用且可套用的 visual,原汁原味地「來個港版」!雖則說「idea is king」,但講到尾,gimmick、搞鬼誇張 visual 勝於一切。在甚麼都要快快快、準準準的分秒必爭環境,康港人永遠自有一套應變良策!忠不忠誠,正不正直,不是妖獸都市的價值觀。

「引入」外國事物「來個港版」,經已越來越普及,朝夕為口奔馳的普羅大眾也難有閒暇雅興探究一番,總之在本土範圍內「work」,就得。903 年賞佈景是
「港版的 MTV」
、《藥水明哥》是 「港版 Björk 」、metropop 是「港版 ppaper」 … … 我都費事數落去。簡直 SHAMELESS!!!… … 看到 Honda 的《The Cog》,可能有人會覺得同《The Way Things Go》如出一轍,含抄襲成份。但人家無論意念和表達手法,都是配合得宜,合情合理。不像甚麼省靚招牌,硬套上「引入 visual」這麼牽強,懶幽默。其實,搵阿曾 Sir,攞住支省銅膏同 4As 個招牌,一味省呀省,咪重有康港特色,平易近人!正所謂:「It is better to fail in originality than to succeed in imitation. (Herman Melville)」嘛!

舊文重溫:口水創意
好事不出門:Hong Kong Hell — 省你五十年
香港好相似設計 — 香港廣告商會 v.s. Philip Toledano
bad taste but smell good — 康港精神 巧合到暈
畢明 — 有大隻 copycat 隨街跳

30 Comments:

At 12/7/07 10:05 am, Blogger 大6果/觀鳥家 said...

小弟個西近日無乜料到,可否post你的料係我到?

 
At 12/7/07 10:09 am, Blogger 莘莘學子 said...

無任歡迎!!!

): D

 
At 12/7/07 3:00 pm, Blogger Aggole said...

第二張無 reference,難怪 art direction 咁差。

 
At 12/7/07 9:31 pm, Blogger 朋友 said...

http://gaforum.org/showthread.php?t=162362

回應比事件本身更瘋狂,真係福佳始終有你!!香港有救!

 
At 12/7/07 10:06 pm, Blogger 莘莘學子 said...

化境人士原來康港有好多。

 
At 12/7/07 10:20 pm, Anonymous K仔 said...

唔駛太難過,回應入面某幾位人士向來以歪論聞名。詳見:
http://evchk.wikia.com/wiki/Razgriz

 
At 12/7/07 10:29 pm, Anonymous K仔 said...

R君曾經以當今CSI電視劇既科技標準,批評20年前某場戲的犯案手法犯駁+不專業:
(即係等同鬧點解80年代班死蠢唔識用ai format 用輸出)
http://gaforum.org/showthread.php?t=160579

喬靖夫回應:
http://jozev1969.blogspot.com/2007/05/blog-post_28.html

專業槍迷回應:
http://www.azone-gunsport.com.tw/modules.php?name=PhpBB&file=viewtopic&t=1652

 
At 13/7/07 3:13 am, Blogger 塞米一條揚陸轟炸機 said...

今朝睇完呢篇,都仲未知乜事...後來去左china town某茶餐廳揭下本壹週,見到,明左。

基本上visual同個issue完全唔拉姦,十分無謂。

 
At 13/7/07 2:17 pm, Blogger Aggole said...

UPDATE: 跟據這裏這裏的記錄,Philip Toledano 的作品應該於 2006 年 十月或以前發表。

 
At 13/7/07 6:36 pm, Anonymous biu said...

i send the email to 4A's tell those mother fukcer stop copy and also send email to the Philip Toledano said someone copy your concept

maybe someone done it b4 ..

ha haa...

 
At 13/7/07 7:07 pm, Blogger 莘莘學子 said...

k仔,咁都有百科?!真可愛!

aggole,康港剽竊者通常都係抄近年的外國作品,遠少少嘅,一來失憶了,二來覺得唔夠 in,抄都抄得膚淺過人!

biu,好想聽下佢哋有乜創意回應。

 
At 13/7/07 8:43 pm, Blogger 朋友 said...

睇今期壹仔,最緊要睇埋講NDS R4 card果版。家陣個觀念係:你玩正版呀??

 
At 13/7/07 9:59 pm, Anonymous keroro said...

最近3.移動達人的廣告也有"抄"日本HIPHOP GROUP rip slyme既 CD promote
有圖為證..不過唔識放上黎~
天下一大抄呢個道理其實其他國家都知~
不過唔好抄咁近期而又多人識既款會好d..

 
At 13/7/07 11:35 pm, Anonymous 三哥 said...

Re keroro:

照片可上載至
http://flickr.com

 
At 14/7/07 2:08 am, Blogger 莘莘學子 said...

真係越睇越㷫!四名廣告界巨頭,著住件抄襲服,洋洋得意,認真羞家死!

 
At 14/7/07 3:23 am, Anonymous P. A. D. said...

that was really weird !!!
4Asshole ? no one reject it ?
that was really clear to say about
these creative team - SUCK !

 
At 14/7/07 6:33 am, Blogger 莘莘學子 said...

其實有冇可能係 4As 搵 Philip Toledano 搞呢壇嘢嘅呢?

請告知我的推測是對的!

 
At 14/7/07 9:02 am, Blogger 塞米一條揚陸轟炸機 said...

學子:有既話,rationale或者mass media應該有提及才對。

朋友:可能我未揭晒就走左啦,無留意到。今晚再揭過。

keroro:好相似好似有報料專貓,send過去睇睇丫。

 
At 14/7/07 2:04 pm, Anonymous 天碼高達 said...

俾埋Toledano接受專訪段野佢睇
都重有得兜
http://gaforum.org/showthread.php?t=162362

 
At 14/7/07 2:34 pm, Anonymous biu said...

Re keroro:

This is HTHK imode

pls click the flash AD banner .. then u will see the AD

http://www.imode.com.hk/website/template.jsp?language=chi&type=Index&record=011_22&etype=Index

similar to this

http://www.e-na.co.jp/asahi-record/product/index.asp?tenant_id=10002100&prd_id=00000678458

 
At 14/7/07 2:51 pm, Anonymous biu said...

i send the mail to phil

this is my mail

> HI
>
> i think i am NOT the first one to tell u ..
>
> pls check
>
> someone copy your concept
>
> http://www.aaaa.com.hk/promotion/50th_e/50th_e.html
>
> cheers
>
> b

phil reply:

i know!

thanks for letting me know, though...


phil

 
At 14/7/07 4:34 pm, Anonymous Anonymous said...

香港要講創意, 算把啦
做返老本行, 整返件商品咪算囉=﹏=

 
At 14/7/07 5:56 pm, Anonymous 2046 said...

我想知係班人被揭發後,會唔會驚?呢幾日會唔會覺得特別有壓力?會唔會覺得好後悔,以後唔再敢去抄?會唔會尊重番原創?

 
At 14/7/07 9:10 pm, Anonymous 天碼高達 said...

各位,我可以去邊度伸冤呢?我Post完Toledano段專訪,就收到上面R君寄來o既警告信:

"我對你無話可說
這可能是我最後一次與你對話

我承認我在言語間過於偏激, 可是我並不認為我說錯你

如果你要繼續做你現在做的事, 隨便, 不過我要提醒你, 你以這態度在任何一個地方都無法融入, 好自為之"

原來錯o既係我 :(

 
At 14/7/07 11:49 pm, Anonymous keroro said...

http://www.flickr.com/photos/9334282@N03/

 
At 17/7/07 5:55 pm, Blogger 莘莘學子 said...

大陸 A 貨收 A 貨價錢。
康港 A 貨收 正貨價錢。

既然都是 A 貨,何苦幫襯貴嘢?

我惗,4As 今次一定吸引到 石景山遊樂園 等大客垂青了!

 
At 18/7/07 11:04 am, Anonymous biu said...

i send to Intellectual Property .
they reply :

Thank you for your message.

Please note that the Intellectual Property Department is responsible for providing patent, trademark and design registration services to the public in Hong Kong; for advising the Secretary for Commerce, Industry and Technology on policies; and for promoting intellectual property protection through public education.

The Customs and Excise Department is responsible for enforcing the criminal aspects of infringement of intellectual property rights. If you would like to report piracy cases, please kindly contact them at hotline or via email at customsenquiry@customs.gov.hk.


Yours faithfully,

Eliza Siew
for Director of Intellectual Property
**********************************

i will keep send to customsenquiry@customs.gov.hk.

 
At 21/7/07 7:54 am, Blogger 莘莘學子 said...

biu, well done ! please keep updating us. :)

事件如常漸漸被淡化,跟《口水創意 1》一樣 —— website 即時被鏟走,當事人從此絕口不再提,善用港人集體失憶的天性,加「董氏唔提等於唔存在大法」,一於 life goes on。當年華盛頓如果死撐不認錯,可能成就更大。

對於學子而言,此事件加上淫審處的多番大發淫威,無疑是最有力不過的勸戒 —— 想做創作,勿在康港。牠們的好意,學子心深領會!

 
At 1/8/07 8:26 am, Blogger Snowdrops said...

"事件如常漸漸被淡化..."

Perhaps things are not so pessimistic 學子, as I just read a very recent post by the popular blogger Yat Chee over at Diuman Park who brought up this particular incident again in his discussion of another fresh plagiarism scandal - this time concerning the stealing of blog posts apparently! And apparently even HK high school students are nowadays educated to plagiarise, with entries to a story-writing competition being copied from the works of established authors! The link is here:
http://diumanpark.mysinablog.com/index.php?op=ViewArticle&articleId=702747

 
At 1/8/07 11:09 pm, Blogger 莘莘學子 said...

我期待着《口水創意 3》。

{{ : )

 

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