愛死媚俗！

Kitsch (媚俗、刻奇) is a German term that has been used to categorize art that is considered an inferior copy of an existing style. The term is also used more loosely in referring to any art that is pretentious or in bad taste, and also commercially produced items that are considered trite or crass.

Because the word was brought into use as a response to a large amount of art in the 19th century where the aesthetic of art work was confused with a sense of exaggerated sentimentality or melodrama, kitsch is most closely associated with art that is sentimental, mawkish, or maudlin; however, it can be used to refer to any type of art that is deficient for similar reasons—whether it tries to appear sentimental, glamorous, theatrical, or creative, kitsch is said to be a gesture imitative of the superficial appearances of art. It is often said that kitsch relies on merely repeating convention and formula, lacking the sense of creativity and originality displayed in genuine art.

From Wikipedia

讀陳冠中先生的《我這一代香港人》，當中一篇《坎普．垃圾．刻奇》，講及「Camp」、「Trash」和「Kitsch」的含意。篇文好長，勁多陌生的人物、地方、名詞，睇到眼坦坦。雖然不是 100% 明白全文，但不求甚解的我，對「Kitsch」一詞十分感興趣。

一邊讀，一邊想：咦？！乜咁熟口熟面嘅？... ... 雖然「Kitsch」呢個字源自上世紀六七十年代的德國慕尼黑，本意用來形容當時的暴富新貴那種修養有限而又充有品味的文化 (看似高貴有品味，事實上則附庸風雅、跟風摹倣、俗不可耐、bad tastes 不堪之舉)。但身處廿一世紀、活在國際大都會康港的我，對「Kitsch」的親切感，簡直有如與生俱來。

Kitsch 的例子，陳在《坎》文已陳列了不少，在此無謂重複。有趣的是，在生活中每時每刻的觀察。Kitsch，雖則貶意，但果然如陳所言，它可以為人帶來歡樂的！(視乎我們如何「享受」它)


Barcelona Chair by Ludwig Mies van der Rohn. 攝於 Barcelona Pavilion，零六年春。

曾志偉的奇華月餅廣告裏，有張用 CG 拉長了的白色 Barcelona Chair。

從前賣 Vitra Mini Museum 的微型精製 Designer Chairs 的 PageOne，賣起「Affordable Q 版塑膠現水口 Barcelona Chair」來。

行過一間手飾店 (海港城)，滿廚窗都是那套「Affordable Q 版塑膠現水口 Designer Chairs」，好不品味高雅。

打開由李永銓先生擔任 creative consultant 的 MetroPop 雜誌，看到一支黑蚊蚊的男士護膚產品 (MTM Japan) 站立在一張黑色的「Affordable Q 版塑膠現水口 Barcelona Chair」上。

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應該仲有不少啜核媚俗「巴塞櫈」之應用，如有線眼報料，無任歡迎，與眾同樂！