18.9.08

又多又平又完美?!

名設計師願半價為飛龍「整容」
《明報》9月16日 星期二 05:10

【明報專訊】特區政府喺 2001年推出「香港品牌」計劃,以「飛龍」為標誌,宣傳本港,但就畀人笑唔似雞,唔似鳳嘅「飛龍」,唔能夠突出本港國際都會嘅形象。政府近排係度諗緊,係咪要為飛龍「整容」,改善吓線條同佢背後代表嘅香港核心價值。誰知呢個消息一出,國際品牌設計師余奉祖就自動獻身,話願意以半價為政府重塑品牌形象。

余奉祖設計標誌過百 獲獎無數

余奉祖來頭不少,喺設計壇上獲獎無數,曾為泰國曼谷設計首列架空鐵路BTS品牌,以及澳門科學館嘅標誌,05年在香港舉行嘅世貿部長會議,嗰個標誌亦係出自佢手筆。到而家計計埋埋,佢已經設計咗150個品牌標誌。

喺理工設計系畢業嘅余奉祖,據聞讀書嗰陣已被稱為「品牌大王」,畢業後第二年,23歲嘅佢就已經為和記大廈設計標誌,一鳴驚人。而喺06年時,佢曾經為中國文壇巨匠魯迅妻子許氏博物館設計標誌,亦獲魯迅後人評為「最完美」的徽號。

本來唔想登出嚟,怕污染敝 blog;但此報導如果屬實,實在搞鬼。

一、有麝自然香,以半價作招來,難免有失「大王」身份。鬥平麼?
二、「已經設計咗150個品牌標誌」又點?!鬥多麼?Landor 夠巴閉吧,咪出咗條「飛龍」囉!
三、澳門科學館嘅標誌設計比賽,「最終採用獎」得主為晏鈞設計,余生是五名「公開組榮譽獎」之一。
四、「據聞讀書嗰陣已被稱為『品牌大王』」,殊榮,殊榮。(賣椰汁麼?)
五、23歲?! 鬥細麼?一鳴 –– 驚人?!
六、「獲魯迅後人評為『最完美』的徽號」,perfect?! 咪重利害過 Paul Rand?!咁魯迅後人有冇提及《阿Q正傳》呢?!

... ... ... ... ... ...

無意對大王級前輩不敬。
反而懷疑「知識份子報章」的公信力。
究竟哪是新聞還是廣告呢?

唉,好心啦~~~ ~~~ ~~~

19 Comments:

At 19/9/08 8:57 am, Blogger 黑人 said...

其實飛龍可以點改呢?
我覺得再改都無乜用
係件product出左問題,改個logo唔會幫到幾多

風味食肆執晒,歷史景點拆晒,街頭表演見一個趕一個(近年叫好左些少),電影業摺左,娛樂工業摺埋,科技搞唔起,得返地產金融

清一色尊貴樓盤以及跨國連鎖店,無晒本土特色,要East可以上大陸,West可以返祖家,兩頭不到岸

改完logo幫到旅遊業嗎?不如想一個實在點的計劃吧

 
At 19/9/08 10:53 am, Blogger 觀。鳥。家。。果仔 said...

幾實飛龍有乜問題呢?我覺得可以接受幾OK。

 
At 19/9/08 12:53 pm, Blogger 塞米一條揚陸轟炸機 said...

香港傳媒的誠信早就破產啦,有甚麼好懷疑的。

如黑人所說,單憑Logo或者一個更美的品牌,能造就甚麼呢? 能幫公關式的政府粉飾甚麼呢? 搞起呢個campaign的人說這個logo為了幫旅遊業,是本末倒置的想法,反正做了出來也證明係唔work嘛。

我懷疑,幫香港呢個城市整個logo出黎果陣,根本就無brief可言,一個logo可以做到言之無物,再靚都無用。咁,香港要整個言之無物既logo黎突顯自己乜都無,我倒又覺得幾貼切。

 
At 19/9/08 12:56 pm, Blogger 朋友 said...

唔轉好過,有預感轉左會仲樣衰

 
At 19/9/08 10:00 pm, Blogger We Make America said...

I had the same respond. Why half price???

If he were a legend, he had all the rights to mark up his fee especially the government is the client.

A good designer talks about what he did in design school.

A great designer talks about what he did last year.

A legend doesn’t talk. He is busy working.

================================

The HK’s media market is that bad????

 
At 20/9/08 12:15 am, Blogger goldiewhy said...

最正係余生的 website, O 字里面有張人頭相,超正!
我半價幫你design過你個website先,好嗎?

 
At 20/9/08 12:19 am, Blogger 學子 said...

我惗,係整單嘢出事,多於條龍出事。

回歸後,我們已失去昔日的自信。搞大龍大鳳,玩甚麼品牌,都難否定一個事實———康港風光不再。大力去殖民化*,紫砂茶漬所淨無幾,以為佢玩前瞻搞破舊,誰不知都係食老本,整埋啲俗氣幻彩激光、人有我有星光大道、shop shop shop... ...

最好乜Q都唔好做,或,停做映衰康港嘅事,如:停用「淫蟲大哥」、重建中央圖書館、拆灣仔大金龍、停用肉酸十蚊紙、執好少少啲政府部門logos、停洗曾灶財墨寶、唔好對港產導演大細超、實行雙普選... ...

明眼人都知,如果硬要做個logo,搵邊Q個做都一Q樣,因為,問題在於「個客」。試問,康港政府近十年,有邊單嘢搞得似樣?!點金成屎,煮飯變粥。嘥氣!

... ... ... ... ... ...

* 康港郵政甚麼「郵趣廊」,世界多國郵筒紀念品都有,唯獨冇九七前紅色港英版,為甚麼?問過店員,佢都覺怪。

 
At 20/9/08 1:12 pm, Blogger 塞米一條揚陸轟炸機 said...

goldiewhy : 佢張相仲用彩虹gradiant襯底添呀救命!

 
At 21/9/08 3:01 pm, Blogger 學子 said...

吖,其實世上有邊個城市的 logo 是成功的呢?東京?!北京?!敦倫?!紐約?!雪梨?!首爾?!... ... 好似冇個有鮮明 logo 喎?!(若冇記錯,Milton Glaser 的「I (heart) NY」,當年並非以一個城市 logo 出現的呢?)

 
At 21/9/08 10:13 pm, Blogger goldiewhy said...

彩虹是我們的好朋友,
彩虹為我們解決很多煩惱;
彩虹我愛你!

 
At 23/9/08 8:29 am, Blogger Snowdrops said...

What do you mean "重建中央圖書館"?!!? Please don't tell me that the Central Library is no more?? And I thought they got rid of the $10 notes and replaced them with coins, no??? When have they re-introduced "肉酸十蚊紙"???

You're right, there's nothing special about HK anymore ever since they stopped treating the Victoria harbour as a harbour and got rid of the Star Ferry. Cities are like people in a way - not having the courage to be yourself and respect your own history means you've no character which means you've become boring, and latching on to superficial things won't turn you into a more interesting person/city, just more desparate. The worst gimmick is 幻彩激光, complete waste of the Earth's resources!

 
At 24/9/08 12:01 am, Blogger 學子 said...

snowdrops,哈哈,不幸地,中央圖書館還健在。建議重建只是我一廂情願。因有感圖書館乃人文精神象徵,如斯醜怪庸俗無品味,實在映衰晒,搞乜品牌都於事無補啦!至於「肉酸十蚊紙」,其為禍未見減退,「新款塑膠版」更加耐用,睇嚟大家有排受!

不過,近排惗惗吓,康港不濟還不濟,暫時市民普遍都當算有人性,起碼未見港產毒食品。區區港產劣設計,大家咪忍吓囉,又唔會死人嘅~~~(最多下一代品味庸俗啲啫)。

 
At 24/9/08 3:28 am, Blogger Snowdrops said...

"中央圖書館還健在。建議重建只是我一廂情願。因有感圖書館乃人文精神象徵,如斯醜怪庸俗無品味,實在映衰晒"

The last time I was at the Central Library was in 1999, and at that time it was still the same building as it had always been - a decidedly utilitarian modernist square box of a building with white concrete rendering on the exterior of its floors. It's not "beautiful", but it has a functional aesthetic and reflected the era in which it was built. So I was a bit surprised by your comment above. So I just googled it and finally realised that it had a complete make-over in 2001, and OMG, the photo that was on the HK Public Library website showed it as some kind of hotel/condo complex lookalike with faux Georgian architectual influences, and then I finally realise what you mean by "醜怪庸俗無品味"...

At least I should be grateful that the Central Library still stands (when I first read your comment I was so afraid that they just got rid of it altogether), and although its architectual style may leave something to be desired, at least this new building is apparently an "eco-building" and is much bigger than its predecessor.

But "plastic money"????????? Perhaps I should count myself as lucky that I am not quite up to date on all the newer developments in HK over the past decade.

"港不濟還不濟,暫時市民普遍都當算有人性"

Indeed, we should really count our blessings that this is still the case.

 
At 24/9/08 3:44 am, Blogger Snowdrops said...

Okay, I googled some more, and realised that what I took to be HK's old Central Library in my memory is more correctly termed the City Hall Library (which did serve as a central library for HK prior to the new-fangled purpose-built building in 2001). Thanks to Wikipedia indeed - they still have the photos of the City Hall library and even the floor signs that I recognised!

 
At 24/9/08 8:27 am, Blogger 黑人 said...

金鐘圖書館同埋天星碼頭都有強烈Bauhaus 風格,非常實用

香港曾經有一排有叻人的
唔查都唔知,原來港島線地鐵站月台較窄,特以毛筆字書寫站名,舒緩乘客心理壓力,操刀者為退休建築師區傑棠。如果中央圖書館有考慮過市民讀者的感覺,就不會建成現在這樣

有前輩講過97年係分水嶺,香港一整批人才突然消失,繼而上位的大多數是庸才。不限於設計,政治經濟各方面均如是,例如近月政府各種公關及政策失誤,絕不會發生在97年前

 
At 26/9/08 4:06 am, Blogger B.Y. said...

算把啦,中央圖書館,顧名思義,是屬於中央的圖書館.它的外形跟"中央"的品味倒是配合呢!

講開核突設計,又怎可不提那些"西班牙別墅"呢?去過西班牙幾次,由南到北,就是找不到香港那種"西班牙別墅"

暑假到過摩洛哥的Marrakech,到了聞名世界的Djemaa-el-Fna市場.根本就是香港的"大撻地"!!多年前一個英國朋友到香港,回來後大說結志街街市極有趣,而家又話要拆.

香港的政府真係神奇,你幾時會見法國會拆左蒙馬特,拉丁區重建,然後再起一個迪士尼?

 
At 29/9/08 1:26 am, Blogger Snowdrops said...

"有前輩講過97年係分水嶺,香港一整批人才突然消失,繼而上位的大多數是庸才。"

I think the emigration waves of Hkers started way before 1997. My family and I left in 1990, and we were by no means the first ones to emigrate at that time. In fact, if my memory serves me, HKers started leaving the territory in droves in the late 1980's, the Tiananmen massacre in 1989 just turned that into a wave with people fighting over visas and passports.

I'm not sure if these HK emigres are "talented" or not as a group, but I do think that their emigration left a vaccuum in middle and senior management. It was seen as initially a good thing (more promotion opportunities for those who stayed), but perhaps the fact that this vaccuum existed when HK was under pressure to transform itself in the image fit for its new boss the CCP has meant that it was that much harder for HK to retain its unique identity and ways of working and adherance to standards.

"香港的政府真係神奇,你幾時會見法國會拆左蒙馬特,拉丁區重建,然後再起一個迪士尼?"

Exactly. The Disneyland at Paris (formerly known as EuroDisney) is located in the Paris suburbs. In fact there were huge Parisian protests against it when it was first proposed, with many Parisians thinking that such an American monstrosity would dilute the Parisian way of life. The French has the courage to protect their cultural heritage, I just hope we do too.

 
At 29/9/08 10:18 pm, Blogger 學子 said...

啲紀錄片話,自1984年戴卓爾夫人喺樓梯(北京)跌咗一跤後,醒目港人就開始移民了。但講到品味文化修養,其實我又麻麻地覺得班「外流精英」有異於平常港人喎。受殖民教育,嬰兒潮出生,冇乜國族意識,流住醒目仔血脈,就算佢哋當年冇走留港建港,都未必有翻天覆地嘅改變。(可能好少少啦。)

之前喺英國,屋企附近轉角街口有跡象建「星爸黑」,眾街坊隨即發起抗議簽名運動,雖然最後都畀佢起得成,但嗰種「鄰舍保健」意識,真係令人感動。今日康港,眼見手揸杯「星爸黑」就以為自己高人一等的可有不少,真係眼怨!

 
At 29/9/08 11:51 pm, Blogger 塞米一條揚陸轟炸機 said...

咁後來班街坊有無杯葛間新店?

眼見手揸杯「星爸黑」就以為自己高人一等!? 唔係下化......我仲以為咖啡市場大眾化左,D人會覺得好閒架咋......乜仲有D咁hard plastic (XDDD)的觀念既!?

 

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